Nikita Kamat

A Photo Essay examining small businesses in her neighborhood in Hoboken, NJ. One small business, Prime On Garden, is a market that is especially important to the neighborhood.

Small Business Name and Location: Prime on Garden, Hoboken, NJ.

  1. When I think about Prime on Garden I hear…

Rakesh the sales boy talks to his family back in India in Gujarati.

  1. When I think about Prime on Garden I smell…

The strong smell of freshly made coffee.

  1. When I think about Prime on Garden I see…

People buying lottery tickets and day-to-day essentials.

  1. When I think about Prime on Garden I feel…

The warmth and hospitality of the employees.

  1. Prime on Garden is important to my life because…

It’s where I get my daily groceries done. Also helps that it’s the closest store to my building. In times such as the pandemic it’s best to avoid a lot of public in the big stores. 

  1. Without Prime on Garden it would be different…

In the current situation, small businesses play a very important role by spreading out the consumer base. If not for small businesses, the onus of supplying to the demands of the general public will fall only on the big stores. This will result in causing a lot of dependency and crowd management pressure on the large scale businesses.

  1. What is your hope for Prime on Garden in the future?

According to me, such businesses are necessary as they create more employment opportunities, and help improve local economies. My hope is that such small businesses should flourish, so that the reliance on the big stores is reduced and large scale consumer demands are met more efficiently.